Diversifly - providing real cultural change in business
Written by Matt Kirk for Space Cubed.
After running 'Women in Leadership' workshops face-to-face for sometime, Lucie Hammond soon realised that churning out a bunch of empowered and super savvy women through traditional training was only one part of the equation. Realising that a pursuit into the organisational side of change consultancy was necessary to establish real change in gender diversity, Lucie founded Diversifly
“Diversity, and in particular gender diversity at work is something I had always been passionate about,” Lucie said, “in-fact, it’s become somewhat of a movement in corporate Australia, Europe Asia and the ‘States, which include loads of buzzwords like diversity itself, inclusion, inclusive leadership and employer choice,” she continued.
Deciding to try and make progress in the notoriously contentious and difficult area of people training, Lucie soon found that she needed a leading edge. This edge needed to be something innovative, a medium that delivered high impact and engagement and something that needed to be fun and hold the attention of millennials in particular, who will become the main drivers in this movement.
This leading edge became Diversifly. A mobile solution that presents as an app on the smartphone of every employee, increasing the engagement from more traditional techniques through immersing an employee in a virtual reality, more memorable and more captivating than a piece of a paper and a pen.
Recent graduates from the Founders Institute program based out of Spacecubed, Diversifly is making inroads into establishing real change in business culture, through the use of VR, the cornerstone for its future success.
Why Virtual Reality?
Using virtual reality as a tool, Diversifly explores the huge potential for attitudinal and behavioural charge on a mass scale.
“The tech is new and exciting, and lends itself very well to people training and anything that requires a support, consequence free reality to try on new skills, behaviours and fail forward,” said Lucie.
Differing from traditional workplace training methods, Diversifly uses VR to drive results by putting the trainee in the centre of the scenario and topic for training - making the experience of gender bias very real for all employees, therefore catalysing change.
“The ability to interact with a scenario, and become the main character in the story, super charges the learning experiences by allowing the participant to actually experience a role play and start building new neural pathways to strengthen the desired workplace behaviour,” said Lucie.